I have been using online marketing for awhile now, and while it was very efficient and I had much success with it, I wanted to change a few things.
For the most part, I was only having ads for TV and some ads before videos.
I decided to start SEM, Search Engine Marketing, so my ads can start appearing at the top of Google. Something else that I know would work is giving an update to my company’s website. I didn’t want to change that much, just maybe redo the color and font. Updating my website’s design would make it look newer and more professional, and some other updates I could use is adding some new keywords. Over time, my heating and cooling company has added a store for HVAC technology related things, so using Search Engine Optimization, I added new keywords regarding all HVAC technology so now my website will be completely updated. I probably should have done all of these updates awhile ago, since I knew it would help bring more business, but I ended up putting it off for awhile. Now that I finally updated my website as well as added other forms of advertisement, it was time for one of my most favorite advertising. Free advertising, specifically social media advertising. Most people spend hours a day going through pages of social media and finding all kinds of topics. If I have a page specifically dedicated to my business, chances are some people will find it, and that’s enough to put a thought in their head to check out my website. This is why online marketing works perfectly.