Of all of the ways I have tried when it comes to digital marketing, one of the best ways I have found is to somehow involve celebrities.
Most people absolutely love celebrities, and if you managed to get one to say something positive about your business, your amount of customers will surge.
While a lot of other online advertising methods have worked well, but you also have a lot of other business competing with you, usually using the same tactics. I have done a couple of different things to help my business stand out among the crowd. One is editing my website. I compared all of my competitors websites and none of them had anything memorable about them, most were just plain. I wanted mine to still look professional, but also have a more unique look to it. So I changed the web design and layout of mine, to make it more appealing. The one that worked the most was having a celebrity say something positive about our company. A famous actor had a new a/c system installed, and we worked out a deal that would benefit us both. I had them advertise on TV about our great service we provided, as well as I added a picture and quote of them saying that to the website. Very soon afterwards, we had a ton of people come in for basic maintenance and other service, a lot of which talked about the celebrity. Although we have also had a few crazy fans, those were few and we for the most part had a lot more business. Now that is something I can say that other HVAC providers can’t, that I have a celebrity that supports my business.