Everyone has that one person in their family that is naturally good at technology, they are tech savvy.
Well I think as of recently I have become online marketing savvy.
Ever since I have found that there are ways to advertise and get great results on the internet, I have done a lot of research and really invested in making my website’s visibility the best it can be. While there are plenty of options to freely advertise your business or website, I would highly suggest going for the paid ones as well. Even though they aren’t free, once you get enough website traffic, your profits will quickly overtake your cost. Starting out, I didn’t make very much money from a PPC form of advertising. Not very many people who clicked on my website were buying, but eventually as I advertised more and more, I finally began to reach my target audience and started having more people buy service from my company. For example, my business is for air conditioning and heating. So when a potential customer clicks on the ad and sees that I offer certain deals, that is usually enough to get them to have their HVAC units serviced. Although the startup was slow, SEO and pay per click have greatly increased the amount of people who see my website and the amount of business I get each month as a result has increased. This is why I would highly suggest for anyone looking for ways to better advertise their business, to try getting a website, SEO or PPC. Becoming digital marketing savvy has greatly improved my online experience and knowledge.